Bolly Tamasha

It has become standard fare for vendors in Mumbai to hire a Bollywood star or two for their promotional events. Tribhovandas Bhimji Zaveri (TBZ), makers of fine jewelery, refused to be left behind in this rat race. They’ve signed on Urvashi Sharma, director duo Abbas-Mustan’s latest find, to be their brand ambassador. She was the guest of honor at the opening of a new TBZ showroom in Thane. As the chief guest, Urvashi cut the ribbon and browsed through the jewelery, purchasing a few pieces for herself.

The Naqaab media greet-in, which took place at the Inorbit Mall in Mumbai, started off with Akshaye Khanna and Bobby Deol introducing Urvashi Sharma, the leading lady of their soon to be released film, to the stage. Music director Pritam then entertained the crowd by singing the songs of the film. It was a media success with fans and media-types feeding off the energy from the music and upcoming film.